Dog longevity, reimagined

Take control of your
dog's health.

Learn what makes your dog unique. Understand how they perform best. Know what to track to maximize their life and healthspan.

Ned, a 9.5 year old Labradoodle lying on a red rug

Ned

9.5 years · Labradoodle · Patient zero

Target: 15+
The approach

Your dog's health shouldn't be a mystery.

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Look under the hood

Ned seems healthy. But seeming healthy and being healthy aren't the same thing. A full blood panel is the only way to actually know what's going on inside.

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Figure out what makes him tick

What does Ned need more of? Less of? Every dog is different. I want to understand his specific biology so I can stop guessing and start personalizing.

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Help him feel his best

More energy on walks. A better coat. Sharper eyes. The goal isn't to live forever — it's to make the years we have left together as good as they can be.

Founder holding Ned as a puppy

Why I'm doing this

Ned is 9.5 and has been with me since he was 8 weeks old — through seven cities and a lot of life. He's the best friend I've ever had. I want to understand what's going on inside him, figure out how to keep him happy and performing at his best, and make the most of our time together.

I happen to run a genomics company in personalized nutrition, so I have some tools. But mostly this is about a guy and his dog, figuring it out together.

The vision

Starting with Ned.
Built for every dog.

Now

YouTube

The experiment, documented. Real data, real dog, real results.

Soon

Longevity Blood Panel

The markers that actually matter — not just sick care, but healthspan.

Building

NrF2 Supplement

Broccoli sprout extract and supporting compounds. Tested on Ned first.

Later

Health Platform

Track bloodwork, diet, and trends. Know your dog like never before.

Follow the journey.

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